Pop Warner Little Scholars, Inc. (PWLS) is a non-profit organization that provides youth football and cheer & dance programs for participants in 42 states and several countries around the world. Consisting of approximately 325,000 young people ranging from ages 5 to 16 years old, Pop Warner is the largest youth football, cheer and dance program in the world.
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Since 1929, the Pop Warner philosophy has been that athletics and scholastics go hand in hand. At every level, Pop Warner programs seek to develop well-rounded young men and women who learn not only the fundamentals of football, cheerleading, and dance but also the importance of education in an atmosphere conducive to developing sound character while having a good time.
The Pop Warner Network of over one million consumers is highly coveted. We have 325,000 participants, ages 5-16 (that elusive tween/teen cohort). And we reach their families, friends and coaches, plus fans in local communities – all loyal to Pop Warner and our sponsors.